Based in Toronto, Canada, El&Elle was founded to redefine pricing fairness and reshape the jewelry industry's standards. At El&Elle, we’re rooted in the belief that everyone deserves to enjoy a beautiful, high-quality piece of jewelry, without the astronomical price tags.

We're not just talking the talk; we're walking the walk by being the change we want to see, proudly leading a new era in jewelry affordability and transparency.

WHY MOISSANITE?

As a superior alternative to diamonds and other gemstones, moissanite is a lab-created gem known for its exceptional brilliance and durability.

It combines affordability with eco-friendliness. Moissanite is graded by the same criteria as diamonds: carat, clarity, colour, and cut.

By being lab-grown, moissanite has fewer impurities, resulting in superior clarity and colour. Landing at a 9.25 on the Mohs scale, it is extremely tough and durable making it perfect for everyday wear.

We use moissanite for its ability to stand the test of time, reduce environmental impact, and uphold ethical standards—offering diamond-like brilliance without the conflict and at a fraction of the cost.

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SUPERIOR CRAFTSMANSHIP

High-quality jewelry shouldn't be compromised. In a market flooded with pieces that can literally turn your skin green, we at El&Elle are setting a new standard with our handcrafted jewelry designed for everyday wear.


Carefully handcrafted in sterling silver and enhanced with layers of platinum, rhodium, and an advanced protective film, our jewelry is finished with 18K gold plating. This meticulous process ensures we can offer you a tarnish-free warranty.

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ECO COMMITMENT

Our commitment to sustainability extends beyond the materials we use and source. We also strive to minimize our footprint through eco-friendly practices in our day-to-day operations, ensuring that every step we take is mindful of our planet's future.

By choosing us, you’re supporting a brand dedicated to creating beautiful jewelry with a conscience.

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